Tracking keyword rankings gives crucial information into how a website performs in the search engine results pages (SERPs). It will assist you in determining the visibility of your website depending on your target keywords. It is by far the most critical SEO tool that you can invest in. According to estimates, 90% of material on Google does not get organic local search traffic. This alone demonstrates how tough SEO can be without the proper keyword ranking tools.

The primary reason for this blog is to track my Google ranks, which I do using a rank tracking software. Naturally, the correct keyword tracker will also detect terms with a significant amount of searches. According to current trends, long-tail keywords with four or more words have a three to five percent higher click-through rate (CTR) than standard keywords.

To assist you in gaining further knowledge, I’ll highlight the most widely used keyword rank monitors. I’ll discuss which of them is better for what, as well as their features and price plans. Then I’ll examine keyword monitoring systems quickly and address a few frequently asked concerns about the subject.

What Is The Best Keyword Rank Tracking Software?

Here are my top picks for the best rank tracking software.

1. SEMRush

rank tracking software

Image Source: SemRush

SEMRush is a reputable digital marketing software that provides SEO experts with an accurate position or keyword monitoring tool. It scrapes Google for data and continuously analyzes the ranks of any domain, URL, or subdomain for the monitored keywords.

As a result, it is one of the most dependable rank monitoring software applications available today. The data enables you to monitor your website’s performance on a local and national level, on mobile and desktop. Additionally, you may filter the data using any of the sixteen SERP characteristics to see which terms activate which features and if your site ranks on the relevant search engine.

SEMRush can also assist you in determining your true organic search competition. Simply go to the Competitors Discovery Tab to get a list of all websites that rank for your target keywords, organized by visibility level.

Key Features:

  • Local map pack rankings that are accurate.
  • Contributes to the discovery of critical rivals.
  • Segmentation of keywords.
  • Reports on international rankings.
  • Notifications in the event of critical position changes.


  • Pro Plan at $119.95/month
  • Guru Plan at $229.95/month
  • Business Plan at $449.95/month

2. SE Ranking

rank tracking software

Image Source: SeRanking

SE Ranking is the preferred rank tracking software application for company owners, digital agencies, and SEO professionals due to its all-in-one rank tracking software. It guarantees that your website’s keywords are accurately ranked in real time across major search engines by nation, city, and area.

Additionally, the program includes a variety of tools for managing SEO rankings. While its comprehensive website audit tool may assist in boosting a website’s ranking to the top ten search results, its backlink checking (which is critical for link development) and monitoring tool gives data on essential metrics and backlinks.

SE Ranking may also be used to evaluate a site’s performance in terms of SERP characteristics. You may add up to five rivals, compare rankings, and monitor your website’s performance on Google, Bing, Baidu, and Yahoo, among other search engines. Even if you are unfamiliar with your competition, the platform will provide insight into the top search results.

Key Features:

  • Notifications about site modifications.
  • Suggestions for keywords and grouping.
  • Reports with a white label.
  • Monitoring of backlinks.
  • Provides expert-level APIs and scripts.
  • Reporting tool for SEO.
  • Management of social media.
  • B2B features expedite and enhance the SEO process.


  • Essential plan at $24.8/month
  • Pro plan $56.8/month
  • Business plan at $120/month

3. Moz Pro Keyword Rank Checker

rank tracking software

Image Source: Moz

Moz Rank Checker is one of the greatest keyword research tools available, since it quickly determines a website’s SEO performance for targeted keywords. It forecasts the amount of keyword searches for words and phrases with a greater than 95% accuracy.

Additionally, the platform identifies ranks for possible keywords that you may choose to monitor without requiring you to commit. It assigns a difficulty score to each of these keywords to indicate how easy or difficult it is for them to rank on your chosen SERP.

Whether it’s Google, Bing, or Yahoo, you may choose the search engine from which you want to get ranking data. Then, transfer the most critical keywords to the Moz Pro Campaign for long-term keyword rank monitoring.

Key Features:

  • Conducts keyword research on a competitive basis.
  • Utilizes predictive analytics to classify terms.
  • Adds your SEO rank to a graph of ranking history.
  • Long-term keyword tracking.
  • Determines the complexity of a keyword.
  • Best seo rank tracking software are completely free.


  • Standard Plan at $79/month
  • Medium Plan at $143/month
  • Large Plan at $199/month
  • Premium Plan at $479/month

4. SERPWatcher

rank tracking software

Image Source: Mangools

SERPWatcher may assist you in monitoring your website’s organic traffic potential on a daily basis. After all, it enables newcomers to go from basic setup to daily ranking evaluation in less than 30 seconds. Simply input the domain and begin tracking.

Additionally, this technology delivers email warnings for important changes in ranking positions. Additionally, you get specific local ranking data for over 50K locations – states, cities, nations, and DMA areas – which is critical for rank monitoring.

Through SERPWatcher’s interactive report sharing tool, the changes and data acquired may be shared with customers and team members. Simply prioritize the reports.

Key Features:

  • Keyword monitoring is performed daily.
  • The site is compatible with both mobile devices and desktop computers.
  • Reports that are interactive and shareable.
  • Maintains rankings for over 50,000 locations.
  • The performance index is used to determine the website’s organic traffic potential.
  • Utilizes tags to organize keywords.


  • Mangools Basic Plan at $49/month
  • Mangools Premium Plan at $69/month (Best Value)
  •  Mangools Agency Plan at $129/month

5. Authoritylabs

rank tracking software

Image Source: Authoritylabs

Authoritylabs is a white-label software that is used by the majority of digital marketing organizations. It utilizes keyword data and search engine ranking to automate local, SEO, and mobile rank tracking software.

Simply enter the keywords, domains, and places to be checked in the tool’s input field. Authority labs will keep you informed of your status on a daily basis via rank checking and reporting.

Additionally, it will examine the most precise and detailed data possible by monitoring search results by state, city, and postal code. Additionally, the program may assist you in expanding your reach by allowing you to add domains or pages from any nation or language supported by search engines such as Bing, Yahoo, and Google.

Key Features:

  • Collecting data on an individual basis.
  • Reporting is completely white labeled.
  • Users are not restricted.
  • Maintains a list of rival domains.
  • Keyword data of the highest quality.
  • Reports on daily statistics.
  • Rank tracker optimized for mobile devices.
  • Tracking of global rankings.


  • Plus Plan at $49/month
  • Pro Plan at $99/month
  • Pro Plus Plan at $229/month
  • Enterprise Plan at $450/month

What Is A Keyword Rank Tracker?

Marketers use keyword rank monitors to monitor the ranks of their keywords and the development of their SEO operations. That being stated, a keyword tracker is a piece of SEO software that includes rank checker capabilities.

It assists with keyword research and on-page SEO optimization for a website. Additionally, it gives critical data and analytics on terms, such as keyword position, search volume, and traffic, on search engine results pages (SERPs) such as Baidu, Google, and Bing.

The information is then aggregated to provide quick desktop and mobile rating reports. As such, these systems assist small companies and major corporations in tracking the performance of their website for certain keywords.

Competitor data may also be tracked using rank tracking programs such as SE Ranking, SEMRush, Ahrefs, Moz Pro, or even free ones such as Google Search Console. They monitor rankings and offer data on any new keywords that competition websites may employ to boost their positions.

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