Some claim that SEO is the most difficult digital marketing skill to learn, yet being one of the most vital. Whether you want to launch a blog, an ecommerce brand, or a SaaS business, you require website traffic. And to receive organic traffic, you must rank on Google for particular keywords.

Considering that just 10 percent of web sites receive organic Google traffic, utilizing the proper technologies is crucial. Whether you need to undertake keyword research, audit your website, conduct competition research, or simply want to check how well your website ranks on Google, you must ensure that you’re doing everything in the most efficient manner.

This article ranks and reviews the best SEO tools and small SEO tools, including Ahrefs, SEMrush, and Moz, to help you improve your SEO game in this year. 

What Are the Best SEO Tools?

Here are my recommendations for the best SEO tools to utilize in this year.

1. SEMrush

best seo tools

Image Source:  SEMrush

SEMrush is a popular seo ranking tracking software for competition analysis that enables users to assess their rivals’ content as well as their own. It gives powerful analytics and enables users to identify the most effective pages, content, and keywords.

SEMrush has assisted numerous website owners and ecommerce entrepreneurs in understanding their competitors’ SEO methods. This makes it one of the most often used SEO tools for small and medium-sized businesses.

The SEO tool provides the most effective assistance with SEO, PPC, ad campaigns, backlinks, keyword research, search engine results pages (SERP), and much more.

Key Freatures:

  • Organic Research – This tool allows customers to view the top keywords utilized by rivals and compare domain modifications.
  • Advertising Research – It helps you conduct more effective advertising campaigns by studying your competitors’ advertising costs. Additionally, you may localize your ad campaigns.
  • Product Listing Ads – SEMrush enables users to view the Product Listing Ads and product feeds of rivals.
  • Traffic Analytics – SEMrush correctly reports on a website’s online performance and traffic. It also helps you analyze the media consumption and behavior of prospective clients.


Three premium SEMrush plans exist. The Pro plan costs $99.95, while the Guru plan costs $199.95 and the Business package costs $399.95. Additionally, there is a quote-based Enterprise plan that may be adjusted to the specific needs of enterprises.

2. Ahrefs

best seo tools

Image Source:  Ahrefs

Ahrefs is one of my preferred SEO tools available on the market. Not only is it the second-fastest web crawler (only Google is faster), but it also boasts the greatest user interface on this list. It is typically utilized for backlink audits, competitive analysis, URL rankings, keyword research, and other purposes. Ahrefs, like SEMrush, provides organic search data for analyzing the traffic of your competitors’ websites.

The retrieved information is subsequently utilized for link building, keyword research, SEO methods, rank tracking, and content marketing. I really adore their Keyword Explorer tool, which allows you to examine the keyword difficulty and associated keywords that “also rank” for specific keyphrases.

All of these remarkable capabilities make Ahrefs a highly competitive SEO tool utilized by SEO experts and businesses throughout the globe.

Key Features:

  • Amazing Keyword Tools – Ahrefs provides millions of keyword suggestions in response to a single research query.
  • Ranking History – You may view the past rankings of any term used on any page of your website.
  • Content Explorer – You may do a content search inside the database of more than 1 billion web pages that Ahrefs maintains.
  • Monitor Outbound Links – In the site explorer, Ahrefs displays outgoing links report. This allows you to keep track of the locations to which your guest posts connect.


By paying $7 for a 7-day trial, you may evaluate the product. After that, you have the option to subscribe to the $99-to-$999 subscription levels.

3. SERanking

best seo tools

Image Source:  SERanking

SERanking is an excellent SEO solution that provides agencies and enterprises with an all-inclusive SEO platform. Every SEO research and analysis procedure is possible with SERanking. This comprises keyword research, competitive analysis, and an audit of the website, among other things. SERanking provides additional capabilities like as rank tracking and backlink analysis.

Utilize the Website Audit instrument to examine your website for issues that may be hindering its SEO performance. You may also track your keyword ranks, backlinks, etc., using their SEO management tool.With built-in marketing functions, SERanking is one of the most popular and widely utilized SEO tools on the market.

Key Features:

  • An in-depth website audit guarantees that your website remains ahead of the competition by identifying problems that may be hindering its SEO performance.
  • Perform backlink monitoring checks for links that may have been deleted or compromised, as well as monitors your website for newly acquired backlinks.
  • On-Page SEO checker examines the code and structure of your website to guarantee that it is search engine optimized.
  • With White Labeling, you can brand SERanking reports with your own logo and corporate name.
  • The marketing plan tool facilitates the creation of a business-specific marketing plan.
  • Keyword research enables you to identify the best keywords for SEO operations.
  • API Access provides access to SERanking data and features programmatically.


  • Essential: $39.20/month
  • Pro: $87.20/month
  • Business: $191.20/month

4. Sitechecker

best seo tools

Image Source:  Sitechecker is an excellent website checker that delivers a comprehensive SEO audit in order to make SEO enhancements. Simply enter your website’s URL and click the analyze button. After Sitechecker has analyzed your website, you are provided with information on traffic, backlinks, rankings, and more.

Key Features:

  • Website Change Monitoring – Their continual website scans assess your website and report on any modifications made and how they affect your SEO results.
  • On-Page SEO Audits –  Sitechecker examines your web pages and identifies flaws to solve.
  • Website Traffic Check – You have unrestricted access to the traffic of competing websites.
  • Daily Backlink Tracking–  Get informed whenever new links lead to your site (or when old ones leave), allowing you to take appropriate action.


There are three primary price tiers for Sitechecker, beginning at $29 per month. Their $29 per month Startup Plan allows you to utilize their website checker on five domains, 5,000 URLs, 500 keywords, and 5,000 backlinks. Plans are priced according to the amount of websites, URLs, keywords, and backlinks you choose to monitor.


best seo tools

Image Source: Growthbar

GrowthBar is one of the most user-friendly SEO tools available. They allow customers to see millions of search results, the backlinks of your competitors, Google Ads statistics, and produce blog material with a single click. GrowthBar is a tool developed using Open AI, the most advanced language model yet created. That indicates the findings and suggestions are optimal. It is smooth, elegant, and 100 percent user-friendly.

It is gaining popularity among entrepreneurs, small firms, and freelancers as a result of its intuitive user interface and rich data sets. However, GrowthBar also serves larger firms such as Minted, MagicJack, Square, Spekit, and Teepublic. Additionally, GrowthBar offers a free Chrome extension that provides SEO analytics as you browse the web.

Key Features:

  • Organic Research – View millions of keyword ideas and their respective competitiveness scores.
  • Competitiveness Stats – View the top organic keywords and backlinks of your rivals, and export any of the metrics as an Excel-compatible CSV.
  • Content Generation – Automatically generate blog article outlines with the correct keywords, headlines, word count, links, tone, and more.


You may try GrowthBar for free for five days before upgrading to a premium plan. It is an all-in-one, super-powerful SEO tool for $29/month, making GrowthBar much less expensive than the majority of other excellent solutions on the market.

6. Advanced Web Ranking

best seo tools

Image Source: Advance Web Ranking

Advanced Web Ranking is an excellent SEO tool for teams who want to monitor a big number of keywords. It is suitable for agencies and in-house teams due to its ability to monitor keywords on a hyper-specific level (including search engine results features) and white-label reports.

This application can monitor 3,000 search engines and more than 170 nations, including Google, Baidu, Yandex, Amazon, YouTube, and others. Advanced Web Ranking also does a comprehensive competition study that covers variables such as market share, expected visits, and the identification of new competitors.

Key Features:

  • Since 2002, this instrument has been in existence.
  • Offers hyper-specific local SEO results on desktop and mobile devices (country, city-level, or GPS coordinates).
  • 3,000 search engines and over 170 nations (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)
  • You may white-label reports, export them as PDF or CSV, generate permalinks, and interact with Data Studio, among other features.
  • It can store vast quantities of keywords (which is great for agencies and large in-house teams).
  • The program supports an infinite number of users with varying permissions (administrator, team member) at no extra cost.


  • Starter: $49 per month.
  • Pro: $99 per month.
  • Agency: $199 per month.
  • Enterprise: $499 per month.

7. Serpstat

best seo tools

Image Source:  Serpstat

Serpstat is an all-inclusive resource for SEO and digital marketing solutions. From boosting your SEO to managing your advertising and content marketing initiatives, it aids you in almost every aspect.

The Serpstat instrument does keyword research, competition research, PPC analysis, etc. The dashboard is intuitive and simple to use in order to prevent complication. In addition, it assists website owners in keeping track of their rivals’ backlinks.

Key Features:

  • Website Analysis – Serpstat analyzes a website by monitoring its domain and URL. The report contains extensive SEO and PPC research.
  • Keyword Research – Keyword research consists of cluster research, search suggestion, search volume, content marketing, and SERP analysis.
  • Backlink Analysis – Collects complete backlinks data for the last two years and monitors the backlink practices of your rivals.
  • Site Audit – Cleans up your website’s HTML, page performance, and never lets you overlook a possible problem.


Serpstat has four distinct price options, including monthly and annual subscriptions. The Lite plan costs $69 per month, the Standard plan $149 per month, the Advanced plan $299 per month, and the Enterprise plan costs $499 per month. Also included is a 30-day free trial.

8. SEOptimer

best seo tools

Image Source: SEOptimer

SEOptimer is a clear and user-friendly SEO auditing tool that helps you enhance your page’s rating. It does on-page SEO and off-page link building quite well.

Key Features:

  • White Label SEO Audit – Provides websites with their own branded reports by analyzing several parameters.
  • Embeddable Audit – Increases the number of leads and sales generated by your websites.
  • SEO Crawler – Aids in the detection of technical SEO issues by scanning each page of a website.
  • SEO Audit API – Utilized for trend analysis, issue monitoring, and mass reporting.


The price choices include a website plan and two packages for digital marketers. The monthly fee for the DIY SEO package for websites is $19. The White Label plan and the White Label and Embedding plan for digital marketers are priced at $29 and $59 per month, respectively. You also get a 14-day trial for free.

9. LinkMiner

best seo tools

Image Source: LinkMinder

LinkMiner by Mangools is a very efficient tool for detecting broken backlinks. In addition, it includes statistics such as Domain Authority, Facebook likes, backlinks from Ahrefs, Moz, and more.

Key Features:

  • Powerful Backlinks – LinkMiner facilitates the identification of Do-follow and No-follow backlinks via the use of rapid and complex filters.
  • Link Strength – Determines the quality of the backlinks based on Citation Flow, Trust Flow, and Alexa Rank.
  • Advanced Backlink Analysis – Provides chances for link development by discovering fresh backlinks.


You begin with a 10-day free trial. The premium plans afterwards begin at $29 per month and run up to $79 per month.

What Are SEO Tools?

SEO tools are described as search engine optimization software that assists website owners in increasing their Google presence. The primary purpose of SEO tools is to assist website owners with keyword research, link building, on-page SEO, keyword rank monitoring, technical SEO, and more.

These instruments are often SaaS programs that may be accessed online for a monthly charge. Due to Google’s ever-changing algorithm, it is necessary to have a variety of SEO tools, since they serve diverse purposes.

For instance, you may use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis while launching a new website.

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