Want to go directly to my top recommendations? Unbounce and HubSpot are the leading lead generating software.

Currently, several marketers struggle with lead creation. They create client-engaging material, but are unable to convert their leads into paying customers. It is difficult to collect the correct information from site visitors and follow up with them promptly in order to convert them into paying clients. You can’t afford to lose any prospective customers, yet you’re sick of spending money on products that don’t function well together.

The good news is that B2B organizations with a refined lead generating process realize a revenue gain of over 130 percent compared to other businesses. The reality is that you may have the greatest landing page builders in the world to gather leads, but if you don’t nurture them correctly thereafter, all of your efforts will be in nothing. In this piece, I will discuss seven of the most effective lead generating software solutions, explain what they do, and assist you in selecting the best one for your organization.

Disclosure: This article is supported by readers. If you make a purchase through one of the links below, I might earn a small commission at no cost to you.

What is the Best Lead Generation Software?

Here are my best picks for the best sales lead generation software tools.

Best Lead Generation Software

Image Source: HubSpot

HubSpot is a B2C and B2B platform for lead generation software that provides solutions for inbound marketing, sales, CRM, and customer support. One dashboard may be used to handle company statistics, CRM, social media marketing, lead generation, and marketing automation, among other tasks. HubSpot helps you convert leads via blogging, social media advertising, landing page creation, marketing automation, and more. In addition, it delivers revenue attribution reports for tracking ROI (return on investment) and other vital indicators.

Additionally, ad monitoring and social media management are advantageous for generating and nurturing prospects. HubSpot enables the management and tracking of Facebook, Instagram, LinkedIn, and Google advertisements from a centralized dashboard. HubSpot also facilitates the development of mobile-friendly forms, pop-ups, banners, and slide-ins for converting website visitors into leads. You may embed all of these components on any page of your website.

In addition, HubSpot’s CRM offerings include email and meeting scheduling, lead prediction, artificial intelligence-based sales automation, and more. You may also track the amount of sales calls, emails, meetings, and tasks done by each sales representative using the dashboard. HubSpot acts as a full-fledged sales management software in addition to its lead generating capabilities. Additionally, the program provides customer support services. It aids in expanding the client base through ticket creation bots, goal setting, and other features. The newest component, CMS Hub, allows you to create effective websites. In addition, you can connect with clients and collect their comments through live chat, develop SEO-friendly material, detect possible risks, etc.

Key Features:

  • Monitor and prioritize social media interactions.
  • Embed video material on social networking.
  • Use live chat to communicate with site visitors in real time.
  • Email monitoring and automation software.
  • Assign prospective leads automatically to the appropriate sales professional.
  • Develop tasks for automatic follow-up.
  • Create webinars for lead generation software.
  • Lead and contact management.
  • Scheduling of meetings.
  • Outlook and Gmail connectivity.
  • Create templates for repeating sales email content.


  • Free: $0 a month.
  • Starter: $50 per month
  • Professional: $890 per month
  • Enterprise: $3200 per month
Best Lead Generation Software

Image Source: Mailchimp

Mailchimp is an email marketing service that facilitates the generation of leads, the acquisition of email subscribers, the sending of emails, and the creation of websites. It streamlines your marketing by displaying consumer data, marketing channels, and analytics in a single dashboard.

It helps construct landing pages and connects data to a customer relationship management (CRM) system for small enterprises. Mailchimp facilitates lead creation by two primary options, namely putting your company online and promoting it. It lets you develop marketing campaigns and evaluate previous and future efforts to promote your brand. Additionally, you may follow the travels of your clients and provide messages across all media.

Key Features:

  • Audience Management – Utilizing consumer data, audience technologies provide insights and customize content. Connected CRM software packages such as Salesforce, Pipedrive, and several others are used to get all customer data. Other capabilities include the creation of sign-up forms, an audience dashboard, audience segmentation, demographic forecasting, and behavioral targeting, among others.
  • Creative Tools: This gives options for promoting the uniqueness of your brand. In a single dashboard, “Content Studio” allows you to sync, save, and modify your files. You may also use an AI-powered creative assistant to generate customized, brand-compliant designs. Other options include 100+ pre-designed landing pages, email templates, and custom domains. All of these characteristics allow you to establish a brand identity.
  • Marketing Automation Tools – Marketing automation software facilitates customer engagement via the use of trigger-based communications and the monitoring of customer journeys. Date-based automation (including transactional email), marketing calendar scheduling, and pre-built processes are among the key features.
  •  Insights and Analytics – Mailchimp offers solutions for analyzing consumer interaction and measuring KPIs such as return on investment. Using real-time reporting, A/B testing, surveys, and intelligent suggestions, you may extract invaluable information. Other capabilities include adjustable pre-designed color palettes, themes, and layouts, real-time text editing, built-in SEO tools, domain customization, etc. In addition, Mailchimp integrates with more than 250 business applications, including Calendly, Stripe, WooCommerce, Hootsuite, Google Analytics, Canva, etc.


  • Free: $0 per month
  • Essentials: $9.99 per month
  • Standard: $14.99 per month
  • Premium: $299 per month

3. Unbounce

Best Lead Generation Software

Image Source: Unbounce

Unbounce is a platform and landing page builder that helps you produce more leads, sales, and customers. It is appropriate for a variety of businesses, including SaaS, agencies, and e-commerce. In addition, they support all PPC, social advertising, and email marketing initiatives.

Unbounce assists you in creating, customizing, and optimizing landing pages so that they are conversion-friendly and generate leads. Using its drag-and-drop editor, you can either construct your sales page from from or modify pre-built templates. Unbounce offers landing page creation tools such as 100+ adjustable templates, customisable grids, Google Fonts, 85,000+ pictures, and 240+ themes. You may also include opt-in forms, personalized messaging, movies, parallax scrolling, and lightboxes.

Key Features:

  • AMP landing pages (Accelerated Mobile Pages).
  • Script Manager allows for the addition and management of Custom pages.
  • Duplicate landing pages and their respective parts.
  • Create and manage mobile-optimized versions of every page.
  • Publish landing pages to a personalized URL, domain, or WordPress.
  • Customize any website using JavaScript, CSS, and HTML.
  • Create gated content to capture and nurture leads.
  • Utilize Smart Traffic technologies to classify clients according to their interests.
  • For privacy control, single sign-on, audit logs, and multi-user access rights are required.
  • Utilizing A/B testing and real-time data, predict consumer interactions.
  • In addition, Unbounce supports interfaces with marketing automation and CRM applications such as Salesforce, MailChimp, HubSpot, etc. Its Script Manager also allows Google Analytics and Facebook Pixels integration.


  • Launch: $80 per month (up to 500 conversions)
  • Optimize: $120 per month (up to 1000 conversions)
  • Accelerate: $200 per month (up to 2000 conversions)
  • Scale: $300 per month (up to 3000 conversions)

All of the plans provide unlimited landing pages, unlimited pop-ups and sticky bars, and a 14-day free trial.

Best Lead Generation Software

Image Source: Intercom

Intercom is a platform for generating leads that enables you to gain clients using chatbots and real-time interactions. It enables you to engage your website’s users, automate and grow conversations with each client, all without involving your employees.

Chatbots and other interactive technologies allow you to target and automatically welcome website visitors with customised messages. These automated bots will converse with you, guide the discussion, obtain information such as phone numbers, and book appointments on your behalf. The program also provides management features for customizing and organizing the workflow of your team. It then sends the lead to a suitable sales representative depending on the prospective customer’s behavior and the size and needs of their firm.

Intercom is also a customer data platform that allows you to segment your messages based on all available information. Account-Based Marketing then links target accounts to account owners in real time (ABM).

Key Features:

  • Conduct chats and follow-ups in real time.
  • Access to business insights in real-time.
  • Options for customer self-service.
  • Focus on quality automated lead generation software and repeat customers.
  • Unify client data across all technology stacks.
  • Utilize bot-integrated applications to automate tasks.
  • Monitoring consumer behavior to track and trigger business.
  • Reengage consumers and target them with customized communications.
  • Create a collaborative inbox to expedite and customize client service.
  • Automated email campaigns for lead generation and client retention.
  • It automates operations like as routing, assignments, and service level agreements (Service-level agreement).


Intercom offers two different types of plans for “ Most Businesses” and “Very Small Businesses.”

For “Most Businesses,” it has three quote-based plans based on your requirements:

  • Conversational Support: For personalized help at scale.
  • Conversational Customer Engagement: To onboard, activate, and re-engage customers.
  • Conversational Marketing: To turn visitors into paying customers.

Next, it has another plan for “Very Small Businesses,” named “Starter

The “Starter” plan, which costs $79 per month, includes everything a small company needs to develop a fantastic connection with its clients throughout their journey.

Best Lead Generation Software

Image Source: Prospect.io

Prospect.io is a sales automation software that aids in locating prospects, capturing leads, managing lead data, and launching email campaigns. It allows you to create lists, get a list of routine jobs, automate multi-channel outbound actions, and evaluate campaign results. It simplifies your outbound emails, phone calls, social media postings, and activities to build a multichannel marketing strategy. This allows you to collect leads wherever your prospects may be.

Prospect.io also gives data and assists you in tracking your sales goals to ensure you fulfill your sales quota. Integrations with HubSpot, Pipedrive, Zoho, Salesforce, Slack, and others are also supported.

It is advantageous because the solution can automate all sales and lead creation duties. It supports both manual and automated lead addition based on established filters and criteria. Additionally, you may construct criteria and processes to reroute prospects to suitable pathways and activities. Additionally, it enables you to monitor interactions with prospects in order to send targeted emails. In addition, you have access to action blocks such as task creation, field modifications, and quick alerts.

Key Features:

  • Employ A/B testing.
  • It provides a daily list of tasks for campaigns.
  • Integrated list segmentation tool
  • It has an extension for Chrome.
  • Create email sequences and multi-touch drip campaigns.
  • Create and administer email template files.
  • Monitor open rate, click rate, bounce rate, and other metrics.
  • Share real-time information and maintain real-time sales tracking.
  • Connecting your email account to Prospect.io allows mailbox automation and the sending of cold emails. Microsoft Office 365, Microsoft Exchange, and SMTP/IMAP server are supported.


After there, consumers add add-ons to their basic membership based on their particular requirements. There are now three professional add-ons available:

  • Email Finder & Verifier: from $39 per month
  • Outbound: from $69 per month
  • Professional services: from $99 per month

You can also add multiple add-ons by having a chat with their support.

What is Lead Generation Software?

A lead is any individual who demonstrates interest in your service, business, or product. Lead generation software enables you to create leads automatically from different sources and deliver them to your marketing or sales staff for conversion. Typically, leads are produced when a consumer sees your website and interacts using the offered personal information.

A solid platform for lead creation can assist you with lead scoring, conversion rate optimization, lead nurturing, and client interaction, among other tasks.

Here are the top benefits of using a lead generation tool:

  • It helps you monitor and analyze website traffic.
  • Automatize marketing and sales processes.
  • Track user interactions and engagement.
  • Customize and enhance opt-in forms.
  • Improve your social media strategy.
  • To locate new consumers, gather data and useful insights.

Individual marketers, small businesses, and huge enterprises may all profit from using lead generating tactics.


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